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Squeezed-back Mixed Advertisements
Image or silent video adverts that wrap around the left and bottom sections of the video display area.
PlayGate Digital Jukebox Advertising
Put Your Brand in Front of Venue Customers.
PlayGate Digital Jukeboxes give brands, businesses, venues and franchise operators a direct way to display advertising content inside bars, pubs, restaurants, clubs and entertainment venues where customers already interact with the jukebox.
Advertising overview
Advertising that appears inside active venue placements.
PlayGate advertising uses the jukebox screen as a high-visibility display point inside venues. Campaigns can be used for brand awareness, local promotions, venue specials, events and franchise network campaigns.
The platform supports static images, silent video adverts and mixed creative formats. Campaigns can also include interactive elements such as QR codes, landing-page links, social links, redemption pages and call-to-action screens.
Advertising formats
Flexible campaign formats for different advertising goals.
PlayGate Digital Jukeboxes support several advertising methods. All adverts are silent; advertising content does not support sound. The correct format depends on whether the campaign uses image creative, video creative or a mix of both.
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Cross-fade Silent Video Advertisements
Short video adverts displayed between tracks while one song transitions into the next.
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Full-screen Silent Video Advertisements
Full display-area video adverts for stronger visual brand, product or campaign messages.
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Static Image Advertisements
Visual campaign placements for specials, product awareness, venue promotions and events.
Technical specifications
Campaign assets prepared for the PlayGate display format.
The following specifications help advertisers, designers and campaign managers prepare the correct media files for each advertising format. Advertising files should be prepared without audio because PlayGate adverts do not support sound.
Squeezed-back Adverts
- Creative type: Image or silent video
- Resolution: 1280 x 720 pixels
- Image format: JPG
- Left section: 256 x 720 pixels
- Bottom section: 1280 x 145 pixels
- Maximum duration: 15 seconds
Cross-fade Video Adverts
- Creative type: Video only
- Resolution: 1280 x 720 pixels
- Total display area: 921600 total pixels
- Maximum duration: 10 seconds
- Display timing: Between track transitions
Full-screen Video Adverts
- Creative type: Video only
- Resolution: 1280 x 720 pixels
- Total display area: 921600 total pixels
- Duration range: 10 seconds to 2 minutes
- Display timing: When queue conditions allow
Static Image Adverts
- Creative type: Image only
- Resolution: 1280 x 720 pixels
- Image format: JPG
- Total display area: Up to 921600 total pixels
- Normal rotation: Approximately 15 seconds
Interactive campaigns
Campaigns designed around a customer action.
PlayGate advertising is not limited to passive display placements. Campaigns can be planned with interactive elements that guide customers toward a specific action after seeing the advert on the jukebox screen.
Interactive campaigns can include QR codes, website links, social media links, redemption concepts, menu links, competition entries and landing pages.
Reporting
Campaign feedback where data can be collected.
Campaign feedback helps advertisers understand where adverts were displayed and how a campaign performed across the available PlayGate jukebox network.
Connected jukeboxes can provide advertising feedback and display data to help advertisers plan future campaigns. Offline jukeboxes can still run advertising content, but no reports can be generated from offline units.
Campaign data
Clearer campaign insight
Reporting can support better planning, stronger targeting and more effective future advertising decisions.
Ready to plan a PlayGate advertising campaign?
Use PlayGate Digital Jukeboxes to display image adverts, silent video adverts or interactive campaign messages inside selected venue placements.